63rd annual SIA Snow Show

Photo Credit: SnowSports Industries America Facebook


The national trade association for the winter sports industry will kick off its 63rd annual SIA Snow Show in Denver, Colorado on January 25, 2017. Xposer Magazine is one of few local media outlets invited to cover the show. In just a few days, Denver will transform into the epicenter of winter business as brands, retailers, representatives and snow-enthusiasts from around the world assemble to debut the latest innovations and trends in the snow sports industry.

Attendees at the 2017 SIA Snow Show will see new additions in a continuing effort to excite and unite the winter sports industry under one roof, including curated exhibits catered to like-minded brands, a reconfigured floor plan, live-streaming of events, and multi-day Industry + Intelligence seminars offering unparalleled insights into industry trends, sales data, business resources and more. With the addition of the Trail Gate and Luxe exhibits, SIA is making it more convenient for retailers and attendees to discover brands that align with their buying interests.

“It’s been a big year for SIA, and the re-energizing of this year’s Show is a sneak preview of what’s to come,” said SIA President Nick Sargent. “We’re thrilled by the continued support we have from the Colorado community, including Governor John Hickenlooper, who I look forward to sharing a keynote with during Industry + Intelligence day. We are truly looking forward to all of the conversations the Show will spur about how to collectively grow the industry. We welcome attendees to stop by the daily complimentary happy hours at 5pm, and attend our Town Hall meeting, held on the Show floor at 5pm at the Bridge on Saturday, January 28.”

As the industry event of the year, with close to the entire snow sports community in attendance, the Snow Show brings brands from around the world together to debut next season’s innovative gear. Trends to anticipate at the 2017 Snow Show include brands designing gear based on sustainable choices; multi-use outdoor tools, including a DexShell beanie that when flipped upside down, transforms into a cup that holds a quart of water; an influx in boutique brands; evolved snowboard shapes built specific to ride type and terrain; technological advances in helmets and goggles; and versatility in skis.

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